De-identifying stories

07Jun10

I was talking with Anne-Marie today and one thing we discussed was the idea that the strongest stories are often the ones that we feel we can’t tell… because of their sensitive nature and privacy issues.How does someone who runs a business admit in a public forum that she can’t fill out a form without [...]

Filed under: Client stories, Marketing, Resources   |  Leave a Comment
Tags: de-identification, Migrants

A story for mothers..

01Jun10

In Burnie yesterday, Libby told a story about a grandmother ‘guardian’ whose grandchild was continually getting in trouble at school for not returning notes, bringing excursion money, being late for events etc. Turns out the grandma couldn’t read the newsletter. Dadadadadada! When I hear that story, the light goes on for me in understanding what [...]

Filed under: Client stories, Marketing   |  1 Comment

The Cafe Lawyer

01Jun10

This This is an ad from our local paper from an enterprising lawyer who sits in a cafe and charges (small) by the quarter hour for legal advice. Would it work here? Could you have a rotation of professionals in cafes? Available to answer small questions? Note from the Burnie girls: we need to make [...]

Filed under: Marketing, Partnerships, Recruitment   |  Leave a Comment

It’s not just ABC

01Jun10

Yesterday I went to Burnie to meet Libby, Sue and Anita and see if we could get the ball rolling with ideas for ongoing strategies. Finally, I got to understand what you all do… When I think literacy, I thinking reading: all ABC. And so even though I understood how poor reading skills can lead [...]

Filed under: About us, Marketing   |  Leave a Comment